Mindless Eating: Why We Eat More Than We Think

Brian Wansink, PhD is a Stanford graduate and a professor of applied economics and management, resident at Cornell University’s Food and Brand Laboratory in New York, USA. He specializes in nutrition and marketing, and is the author of three previous books on the subject.

It’s not what you eat, its how you eat it…
Carefully conducted studies over many years show the same thing: that our eating habits are almost entirely unconscious, and can be influenced by hundreds of outside factors. In fact, every one of us makes over two hundred decisions about eating every day, and of those, ninety per cent are made without any conscious decision.
By gaining knowledge of your eating habits, he demonstrates that it is entirely possible to lose a stone in weight. While detailing his simple and fascinating studies, Dr. Wansink explains how people don’t eat calories, they eat volume, how we are manipulated by brand and appearance, and what your favourite comfort food says about you.
With an insightful, incredible exploration what makes us eat the way we eat, Dr. Wansink demonstrates that it’s not what we eat – it’s how we eat it.
ISBN: 9788189988722
Published by: Penguin Books India
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