Thursday, January 7, 2010

Simply Fly

Captain G.R. Gopinath is the founder and chairman and managing director of Deccan 360, India’s new logistics company which began operations in May 2009. Prior to incubating Deccan 360, Captain Gopinath had set up Air Deccan, India’s first low-cost airline in 2003. Air Deccan went on to revolutionize Indian aviation with its ‘no frill’ business model that tightly controlled costs and offered affordable airfares to the Indian people, enabling millions of first-time fliers. Within three years Air Deccan’s operations spanned over sixty-five destinations including dozens of unconnected cities, with a reach that extended beyond even the state-owned Indian Airlines. Captain Gopinath lives in Bangalore with his wife and two daughters.

This is the journey of a boy born in a remote village, who went from riding a bullock cart to owning an airline, a journey of an entrepreneur who built India''s first and largest low-cost airline Filled with rich anecdotes of everyday struggles and joys, this is the awe-inspiring story of Captain G.R. Gopinath. This autobiography narrates in gritty detail Captain Gopinath''s incredible journey: quitting the Indian Army in the late 1970s with a princely gratuity of Rs 6500, going back to his farm land inundated by the river, converting a piece of barren land to set up a farm for ecologically sustainable silkworm rearing, winning the Rolex award for it, his loves and passions, his extraordinary determination to launch an airline (which touched a crazy market cap of US$ 1.1 billion in less than four years ), in the process rewriting aviation history.
ISBN: 9788172238421
Published by: Harper Collins Publishers India
For more information and discount price, please visit www.indiabookmart.com

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