Richard Brodie is best known as the original author of Microsoft Word. His self-help book, Getting Past OK, is an international bestseller. His groundbreaking book on memes, Virus of the Mind, spent 52 weeks on the Amazon.com Hot 100 and is used as a text in many college courses. An accomplished speaker, Richard has appeared on dozens of television and radio shows, including The Oprah Winfrey Show.We are surrounded by information in the 21st Century: we are bombarded by advertising, attitudes, celebrities, news, wars, fashion, the latest fads... the sheer amount of information we have access to appears untameable, unworkable, and too much to gain sense from unless we pick and choose very carefully. However, our choices are very often made for us as the result of advertising, media companies, the government and popular culture. The results of these choices are called memes, andtheir impact is shaping not just society but us individually, and on a core level, beyond psychology,personal free will, and even genetics.The very first book on the subject of memes, and how they behave just like viruses; this is anincredible study into the power of communication and going along with everyone else. Virus of theMind explains just how we are infected by the deliberate shaping of society s attitudes andbehaviours and how we can cure ourselves.
ISBN: 9788189988616
Published by: Penguin Books India
For more information and discount price, please visit www.indiabookmart.com
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