Monday, September 20, 2010

Advertising Karma

This discussion on 'Advertising Karma' deals with the basics as well as some of the core imperatives of the discipline that combine to lead 'Marketing Nirvana' in a world of competitive realism..

ISBN: 812910654X
Author: Chatterjea, Gautam
Published by: Rupa & Co
For more information, please visit www.indiabookmart.com

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